For destination marketing organizations
Zimba
Better for everyone.

The future of destination marketing is here.

See every dollar your campaign drove, and by whom. We pay travellers to explore your destination, then hand you the proof, down to the merchant.

9M
Travellers
100%
Spend tracked
Real
Measurable ROAS
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The vision

We are changing the face of destination marketing.

We challenge traditional ad campaigns. Reach more travellers than ever before, and not only inspire but incentivize them to visit your destination, risk free. Increase money spent across every category, including hotels, restaurants, attractions, and flights. The more they enjoy themselves, the more we pay them. An easy win for everyone.

Travellers exploring
Turn visits into rewarding adventures
Our reach

An unprecedented audience, already primed to spend.

9M
Canadian travellers in our network
2M
Subscribers
41
Retail partners, and growing
400
Complimentary brand partners
01
More travellers

More visitors, incentivized to explore.

Our platform rewards travellers for exploring your region's best shops, attractions, and restaurants with tailored cash-back offers. By turning visits into rewarding adventures, we help you attract more travellers to experience everything you have to offer.

02
More money spent

Your budget, handed to travellers.

We repurpose unmeasurable marketing efforts and put a portion of your budget toward paying travellers directly, rather than traditional media. You get measurable campaigns with real transaction data: track dollars spent, by any category and retailer, while increasing exposure at no extra cost.

03
Better promotion

A spotlight on everything you offer.

From iconic landmarks to the best-kept secrets, cash-back offers shine a spotlight on everything your region has to offer. We inspire and incentivize travellers to visit must-see attractions, and discover the hidden gems they might have missed.

04
Unparalleled insights

Real spend, reported in exact detail.

Our platform recognizes card transactions by destination, across all traveller spend, and delivers a detailed report on spend in your region: the exact detail you need to measure your budgets and maximize your returns.

The difference

Why we are different.

01

See every dollar spent, in your destination and across the whole trip.

02

Instead of paying media giants, we pay people to go.

03

Accountability for everyone, and real, measurable ROAS.

04

We sell your destination, not discounts.

The mechanics

How it works.

01

We promote the destination campaign across our websites, social, and network partner channels.

02

Travellers register on a Zimba microsite and view cash offers by category, location, and dates.

03

We recognize transactions by location and trigger the cash rewards automatically.

04

Travellers receive cash rewards in their account.

05

Users withdraw via eTransfer, Venmo, PayPal, or Cash App.

We partner you with the whole trip:

RetailHotelsCruises CarsResortsAirlines RestaurantsAttractions+ more
The product

What you see.

Your destination, our travellers. Real spend, measured against your historical baseline.

01

Travellers

Total · Departing · Group size · Duration

Full profiles of who actually showed up, so you can segment every future campaign by who really travels.

02

Dollars spent

Totals · Avg per trip · Lift vs historical

See the lift with your own eyes: real spend, compared against the historical baseline.

03

Where they spent

Hotels · Attractions · Food & beverage

Attribution down to the merchant: hotels, attractions, restaurants, and local shops.

04

By location

Offer success · Competitor spend · ROI

Compare offer performance location by location, including spend at competing destinations.

05

Categories

Stays · Flights · Food · Shopping

Break spend down by category to see exactly what is driving the trip.

06

Spend vs engagement

Bookings · Real-time · AI-optimized

Real-time data feeding AI-optimized offers, so results compound over the campaign.

Why Zimba
Guaranteed results · real accountability
Why Zimba

A marketing vehicle like no other.

We can partner with any brand, budget, and language. Whether we are enhancing a current relationship or bringing new partners through our travel network, we guarantee results and offer accountability. No coupons, no discounts, no hassles. Keep your price integrity intact, and give your retail partners a marketing vehicle like no other.

We seamlessly target, recognize, and reward travellers for the right purchases, then e-transfer the rewards directly to their bank accounts when they return home. Drive new business, more purchases, and increased revenue, all without discounts, while we promote you as a world-class destination.

The summary

Everything comes back to this.

01

No incremental cost to you.

02

Spend your dollars and see exactly what comes back.

03

Drive sales across the whole trip.

04

A better customer experience.

05

More affordable travel for your customers.

06

Destination affinity, without the ads.

07

An unfair advantage: we pay people to go.

08

Year-over-year revenue growth and increased sales.

Let's prove what your marketing can do.

Offer your partners, advertisers, and local businesses what was never possible before. Book a walkthrough and we'll show you your destination, measured.

Email us
Email · pete@gozimba.com Phone · 437-294-9296 Zimba Inc. · 204 The West Mall, Suite 900, Etobicoke, ON, M9C 1C5